Coming in the third quarter of this year, Apple's iPhone managed to capture 10.1% of the smartphone market. Apple's market share was 12.1% in the same period last year - so Apple's market share has fallen by 5%. Apple, which managed to sell 4 million iPhones during the same period last year, has managed to sell only 3.8 million iPhones this year.
At the present time Samsung is still at number one while Huawei has managed to stay in second place. Both companies have been able to do some good business over the past year. Apple, which ranked second in the last year, is now in third place. Fourth place now is the Chinese company Xiaomi, which has managed to sell 32.3 million smartphones in three months - which is only 1.5 million less than the Apple iPhone.
With the declining iPhone sales and the growing market cap of Xiaomi, it is likely that Samsung will win Apple smartphone sales.
Xiaomi is committed to launch 10,000 Xiaomi shops this year. It will also help increase Xiaomi's smartphone sales.
The various issues encountered during the launch of the new iPhones and the hefty price Apple put on the new iPhone can be considered as the main reason for the decline in iPhone sales.