Agency, Teenagers and young people are turning away from social media Facebook. According to the consultancy emarketer, 16 year old Americans are less likely to like Facebook than 60 year olds.
The percentage of young people aged 12 to 17 who log in to Facebook at least once a month is only 39, this number was 60 percent in 2015. The number of people in the age group of 45 years to 64 years is 58 percent. According to statistics, similar trends have been observed in other countries too.
In 2003, Mark Zuckerberg created Facemas.com, a Web site, to rank his ability to attract his classmates at Harvard. However, it was deleted by the college.
The 19-year-old Mark took to Facebook afterwards. In 2006 it had 10 million users. It was known as a student networking site at that time. Facebook now has more than 2 billion users.
However, for the last time, teens and young people have been avoiding Facebook. The rebellious nature of the youth has also played a role in this.
Many teens do not want to share the network with their family members. RBC Banker Mark Mahane says the youngsters are also turning away from Facebook because of the content.
Snapchat and Instagram allow teens to share pictures and interesting stories every moment. Facebook's emphasis is on news and messages. Facebook is lucky too. Instagram was acquired by Facebook in 2012 and WhatsApp in 2014. When it comes to connecting to Facebook Messenger, the company has four of the five most used communications apps (except email).
Facebook does not report the revenue of different platforms. But, according to Andy Hargrebs of KeyBank Capital Markets, Instagram's share of Facebook's 4691 billion revenue this year will be 23 percent. This estimate is based on advertiser surveys. There is a lot of advertising on the story format on Instagram. That is why its income is estimated to increase. WhatsApp will also be launched from 2020 onwards for advertisement. At that time, he is also planning to launch Digital Currency Libra.